Axa wants to show 25-40 year old self-employed people how important it is to have a clear view on their future. An Axa pension plan is a good tool to do that. Axa asked us to create awareness around the importance of planning your future, maximize exposure, target the right people and amplify content that can be used for Axa’s own purposes.
AXA
Act now enjoy later
The brief —
What we did —
We organized an event attended by 9 influencers and 2 fortune tellers. After the fortune teller revealed their future, they discussed their pension plan with the Axa expert. This was all captured in Instagram stories, posts and a social video.
Results
In Numbers
+3%
engagement rate
2 mio
views
9
content creators