Bugles

Dipmaster 2019

Lays Bugles asked us to work on three key objectives for this campaign: increase awareness, increase consideration and brand repositioning. They asked us to come up with a concept where content creators could share content around the chips they love in an original way and convey how they think it’s best to devour them: dip, fill or scoop.

We repositioned Bugles as the ultimate dipping snack by organising a dipping contest day where five foodies had to make two perfect dips that perfectly match with Bugles. They were judged by 10 other content creators who eventually chose one winner.