Bugles
Dipmaster 2019

Claim the ultimate USP for a Lays chips brand

The brief —

Lays Bugles asked us to work on three key objectives for this campaign: increase awareness, increase consideration and brand repositioning. They asked us to come up with a concept where content creators could share content around the chips they love in an original way and convey how they think it’s best to devour them: dip, fill or scoop.

What we did —

We repositioned Bugles as the ultimate dipping snack by organising a dipping contest day where five foodies had to make two perfect dips that perfectly match with Bugles. They were judged by 10 other content creators who eventually chose one winner.

Results
In Numbers
+10%
engagement rate
850K
views
15
content creators