In August 2018 Candico asked us to help launch their new range of biological ‘Sugars of the World’. The inspiration for their Candico Coconut Sugar and Candico Agave Powder came from Indonesia and Mexico. It was important to keep these exotic influences in the campaign.
The goal was to inspire the audience and show them how the sugars are easy to use in the kitchen. With Candico Sugars of the World it is easy to bring an exotic twist to every kind of food. This message was also to be conveyed through new social media accounts, specifically created for Candico Sugars of the World.