De Lijn
Mobiele Maandag

Services
Influencer campaign
Social content strategy
The brief —

Flander’s public transportation service De Lijn asked us to bring awareness around #mobielemaandag. They also wanted to inform about the benefits of combi-mobility and make people aware of its efficiency.

What we did —

To put Mobile Monday in the spotlight, we contacted 17 influencers and famous Flemish people to share their mobile moment with their followers. This was to stimulate people to use combi-mobility at least once a week.

Results
In Numbers
+6%
engagement rate
3.7 mio
views
17
content creators