Flemish Centre for Agricultural and Fisheries Marketing VLAM asked us to stimulate millennials to eat (more) vegetables and create awareness about the benefits of true Flemish vegetables.
VLAMVegetables are the new sneakers
The brief —
What we did —
We asked 14 influencers to create a funny scenario for a post on Instagram. This picture should incorporate Belgian vegetables in a humorous, creative and non-expected way. The # for this campaign? #vegetablesarethenewsneakers.